Marketer. Product leader. AI builder.
I'm Ashley Rousseau. For more than a decade I've built and marketed financial products at Chase, FICO, American Express and Evergreen Wealth, an AI fintech founded by the former CEO of PayPal and Intuit.
Marketing and product leadership in financial services.
I launched the brand, built the CEO's audience from zero, earned national press and built the AI system behind the content.
Product leadership at a global payments brand.
Marketing at the company behind the FICO Score, used by 90% of top US lenders, promoted to Marketing Director.
Marketing at the largest bank in the US, promoted to Vice President in under two years.
Three disciplines in one hire.
Launches, PR and founder-led audience
I launched a regulated brand on a fixed date, grew a CEO newsletter to 15,000+ subscribers and earned coverage in Barron's, CNBC and Business Insider.
Product judgment, and I ship
Years in product management at American Express shaped how I work with engineering. At Evergreen I coded the marketing site myself, inside engineering's review and deploy process.
AI systems compliance signs off on
I built the Creative Factory, an AI system that automates creative drafts, fact-checking and compliance checking, plus the checkers that review content before compliance sees it.