Ashley Rousseau Work with me
Marketing for regulated brands

Launches, audiencesand AI thatclears compliance.

I launch regulated fintech brands, build founder-led audiences and earned media, and build AI content systems that compliance signs off on.

Work with meSee the case files
ExperienceAmerican ExpressFICOChaseSAPAI fintech founded by the former CEO of PayPal and Intuit
Draft / Product launch postReviewing
Our new savings account pays 4.10% APY on balances up to $50,000, and our AI planning tools can help you plan how to grow your savings.APY is variable and may change after the account is opened.
Rate and cap matched to the product sheetSourced
Promissory language replacedFixed
Disclosure added for reviewReady
Ready for compliance
Illustration of the checker
01Selected work

Three of seven case files, each with the result it was built for.

Launch day vs a normal weekday 3.6x
Case file 01Regulated launch

A regulated brand, live on launch day, with site sessions at 3.6x a normal weekday.
Before compliance sees it
  • Claim sourced
  • Rate and cap verified
  • Promissory phrase caught
  • Disclosure added
  • Testimonial rule flagged
1 in 5
Case file 04AI compliance gate

An AI fact-checker and Marketing Rule checker that catches problems before review.
Newsletter subscribers, first three months
15,000+
Case file 02Founder audience

A CEO newsletter built from zero, each issue cleared by compliance.
See the seven case files
02Services

Senior marketing leadership for brands where each claim gets reviewed.

01

Regulated brand launches

Positioning, site, press and the compliance path, built to go live on a fixed date.

02

Founder-led audience and earned media

Newsletters, social and original research that earns coverage in the outlets your buyers read.

03

AI content systems compliance signs off on

Writing skills, fact-checkers and review paths your compliance team owns, so the team ships more without more risk.

04

Content at scale

Video, social, blogs, newsletters and long-form content, produced on brand and cleared by compliance.

How we can work together: fractional CMO, launch programs, AI system builds and content production at scale.

03How work moves

One review path for each piece of content.

01Research

Survey, search and audience data set the story.

02Draft

60 writing skills cover each format.

03Fact-check

Each claim is sourced before review.

Sourced
04Compliance

Checked against 130 rules the CCO owns.

Approved
05Live

Site, social, press and video.

04 / In their words
Ashley is always on the cutting edge.
Founder and CEO, former CEO of PayPal and Intuit
Start a project

Have a launch that needs to clear compliance?

Work with me
Ashley RousseauLinkedIn